Lead Capture & Enrichment
Web forms, ads, chat, WhatsApp — lead capture and enrichment, in the CRM.
Automation
Sales and lead automation for the pipeline that needs to fill — the lead capture, the enrichment, the routing, the outreach cadence, the qualification, the CRM sync and the eval suite the sales team needs to trust the automation in production.
Lead Capture & Enrichment
Lead Routing
Outreach Cadence
Qualification & Scoring
CRM Sync & Logging
AI Sales Agent
Overview
Sales automation is the work of removing the repetitive part of sales — the lead capture, the enrichment, the routing, the outreach cadence, the qualification, the CRM sync. The work is the workflow, the integration with the CRM, the eval suite and the human-in-the-loop. The human stays on the deal, the automation stays on the work.
We build sales automations with the workflow, the integration with the CRM, the eval suite and the human-in-the-loop as part of the architecture from sprint one. The output is a pipeline the sales team can trust in production, not a mail merge that the team ignores.
This is the wrong engagement if the sales team is not yet clear on the ICP and the offer. The automation is a force multiplier for a working sales motion, not a replacement for one.
What we deliver
Web forms, ads, chat, WhatsApp — lead capture and enrichment, in the CRM.
Round-robin, territory, account-based — routing the right lead to the right rep.
The outreach cadence, the follow-up, the reply handling, in the company voice.
Lead scoring, qualification, the BANT/MEDDIC fit, with the eval suite.
Every action logged in the CRM, with the context the next call needs.
An AI sales agent that qualifies, enriches and books the meeting, in the company voice.
Our process
01
Discover
We audit the funnel, the CRM, the offer and the qualification criteria.
02
Plan & Design
We design the workflow, the CRM sync, the outreach and the eval suite.
03
Develop
We build in two-week sprints with the sales team testing as we go.
04
Deploy
We ship to production with the CRM sync, the eval and the observability live.
05
Optimize & Grow
We read the conversion, the eval and the team feedback, and ship the next iteration.
Technology
What you can expect
Industries we serve
That is the test. We design with the reps who will use it, run a 4-week pilot with one team, and only scale when the team trusts the automation. The pilot is part of the engagement, because adoption is the only metric that matters.
The voice is engineered. We write a voice guide, train the AI against the company's best outreach, and run the eval suite on every change. The outreach sounds like the company, not a mail merge. The eval proves it, not the team hoping for it.
A native integration, not a side-channel tool. Every action is logged in the CRM, the lead record is enriched, the routing is automatic, and the handoff to the rep is clean. The CRM is the system of record, and the automation is a layer on top.
Deliverability is a sales engagement problem, not an AI problem. We work with the email infrastructure (warming, SPF, DKIM, DMARC) and the sending patterns that protect the domain. The automation is a layer on top, not a replacement for the deliverability work.
Related services
Business software
Tell us the outcome you need. We’ll come back with an approach, a timeline and a written estimate.