GEO Audit
A written audit of the current AI search visibility and the gaps that need to close.
Growth & Visibility
AI Search Optimisation (GEO)Get Cited by ChatGPT and Gemini.
Generative Engine Optimisation (GEO) for the new search surface — getting cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, with the content structure, the schema, the entity work and the citation work that the generative engines actually use to choose what to cite.
10+Years Experience
100+Projects Delivered
50+Expert Developers
20+Industries Served
GEO Audit
Content for GEO
Schema for AI
Entity & Knowledge Graph
Citation & Source Work
AI Search Tracking
Overview
AI search is a new surface, with new rules
Generative Engine Optimisation (GEO) is the work of getting cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. The signals are different from classic SEO: the engines look for content that is structured, attributed, factually verifiable and easy to extract. The work is the work, not a checklist.
We do GEO as a focused engagement: the content structure, the schema, the entity work, the citation work, the FAQ structure and the original research that the engines actually use to choose what to cite. The output is content that gets cited, not content that ranks and then gets ignored.
This is the wrong engagement if the business does not yet have content worth citing. GEO compounds on a content base that is worth ranking in the first place. We will say so on the call.
- New Surface First — A focused engagement against the new search surface, not a generic SEO retainer.
- Citation-Ready Content — Content structured to be cited — attributed, verifiable, easy to extract.
- Schema for AI — The schema and the structured data the generative engines actually read.
- Compounds — The GEO work compounds, because the citation work builds on itself.
What we deliver
Everything included in our ai search optimization (geo)
Content for GEO
Articles and pages written to be cited — structured, attributed, factually verifiable.
Schema for AI
The schema and the structured data the generative engines actually read.
Entity & Knowledge Graph
The entity work, the about page, the author profiles and the knowledge graph signals.
Citation & Source Work
Original research, sources and the citation work the engines use to choose what to cite.
AI Search Tracking
A monthly review against the AI search visibility for the queries that matter.
Our process
A proven process for successful delivery
01
Discover
We audit the current AI search visibility and the queries that matter.
02
Plan & Design
We write the roadmap, the priorities and the next three months of work.
03
Develop
We ship the content, the schema, the entity work and the citations in sprints.
04
Deploy
We push the changes and watch the AI search visibility over the next 4–6 weeks.
05
Optimize & Grow
We review the data monthly and scope the next sprint against it.
Technology
Built with a stack that stays maintainable
GEO Tools
- Otterly.ai
- Profound
- AthenaHQ
- Custom prompt testing
Schema
- JSON-LD
- Schema.org
- Custom validators
Analytics
- Google Analytics 4
- Looker Studio
- Server logs
What you can expect
- Sprint Cadence
- MonthlySprint Cadence
- AI Citations in 6 Months
- +20-50%AI Citations in 6 Months
- Schema Validated
- 100%Schema Validated
- Research & Sources
- OriginalResearch & Sources
Industries we serve
Delivered for teams in your sector
GEO is the work of getting cited by generative engines — ChatGPT, Gemini, Perplexity, Google AI Overviews. The signals are different from classic SEO: the engines look for content that is structured, attributed, factually verifiable and easy to extract. GEO is the work of making the content fit those signals.
No. GEO compounds on a content base that is worth ranking in the first place. Classic SEO (technical, on-page, links) is the foundation. GEO is the layer on top that gets the content cited by the generative engines. We do both, in parallel, against the data.
A monthly review against the AI search visibility for the queries that matter — the prompts a potential customer would type into ChatGPT, the queries that surface Google AI Overviews, the citations in Perplexity. The review is against the data, with the next sprint scoped from what moved.
Content that is structured, attributed, factually verifiable and easy to extract. Original research, definitions, comparisons, how-to articles with clear steps, FAQ-style content with the answer in the first sentence. The work is to write the content the engines want to cite, not the content that the marketing team wants to publish.
Related services
More in Growth & Visibility
Business software
ERP, CRM, HRMS & custom software we build
Ready to start your ai search optimization (geo) project?Let’s scope it together.
Tell us the outcome you need. We’ll come back with an approach, a timeline and a written estimate.