Website RedesignNew Look, Same Rankings.

A redesign is the most dangerous thing you can do to an established website, because the rankings it has earned are not in the design — they are in the URLs, the content, the schema, the internal links and the page experience. Lose any of those without a plan and the new site will look better and convert worse, for months.

We treat a redesign as a migration. Every existing URL is mapped, every page with traffic is checked for content parity, the redirects are tested before launch, and Search Console is monitored for four weeks after. The new design is the visible half of the work; the rest is a migration plan with named owners.

This is the wrong engagement if the real problem is conversion rate, not the design. We will say so on the call, because a redesign is a heavy lift to ship a small CRO win.

• Rankings Protected — A migration plan with a redirect map, content parity and monitoring.
• Faster Page Loads — Core Web Vitals improve as a side effect of the rebuild, not by accident.
• Cleaner CMS — A content model your team can run, not a wall of unstructured pages.
• Conversion Focus — Forms, calls to action and tracking reviewed against the funnel.