Case Study
24x7 CRMSales CRM
A multi-tenant sales CRM with GST invoicing, lead-portal webhooks and basic HR for the sales team.
- Industry
- Sales Teams
- Services
- crm development, hrms development
- Platforms
- Web
- Live at crm.redexsofts.com
- Jun 2026Live at crm.redexsofts.com
- Permission modules
- 16Permission modules
- Lead sources via webhook
- 9Lead sources via webhook
- Subscription plans
- 3Subscription plans
1. Project Overview
Indian sales teams buy leads from IndiaMART, JustDial, 99acres and Facebook forms. Those leads land in email inboxes and get called late or not at all. The same teams then bill in a separate tool and track attendance on paper.
24x7 CRM brings all of it into one product. Leads flow in from portals through a webhook, agents follow up from a reminder list, managers watch a deals board, and accounts raise GST invoices from the same record. Each company signs up as its own organisation with a 14-day trial.
At a Glance
- Client
- Own product
- Product
- Sales CRM SaaS
- Platforms
- Web
- Live since
- June 2026
- Live at
- crm.redexsofts.com
2. The Challenge
- Leads from many portals with different formats.
- Follow-ups and meetings that agents forget without reminders.
- Quotations and GST invoices kept apart from the lead history.
- Managers who want to limit what each agent can open.
- Field sales staff whose visits and attendance go unrecorded.
3. What We Built
- Leads with status chips, CSV import, an activity timeline and inline status changes; a won lead becomes a customer automatically.
- Reminders, meetings, tasks, to-dos, sticky notes and a calendar view.
- A deals board with six stages and rupee totals per stage.
- GST invoices and quotations with bill-to and ship-to GSTIN, HSN per line, discounts and part payments; a quotation converts to an invoice in one click.
- A lead-source webhook that maps payloads from Facebook, IndiaMART, TradeIndia, JustDial, 99acres, Magicbricks, Housing, Google Forms and WordPress.
- HR and performance: attendance, leave, payroll, staff targets and field check-ins with location.
- Team chat with direct messages, notifications and global search.
4. How It Works
A Laravel 12 API with Sanctum tokens serves a Next.js 16 front end. Every data table carries an organisation id, and a shared trait scopes queries and stamps new records. Login accepts an email or a mobile number.
Plans control limits on the server: the free plan caps users and leads, Pro opens invoices, reports and chat, and Diamond adds white-label branding. Admins set per-user access across 16 modules, and the sidebar shows only what a user may open.
The invoice engine works out subtotal, discount and taxable value, then applies CGST plus SGST inside a state or IGST across states. The print layout carries seller GSTIN, HSN codes and a signature block.
5. The Outcome
24x7 CRM has been live at crm.redexsofts.com since June 2026. A company signs up, gets a 14-day trial with every feature switched on, and then moves to the free plan, Pro at ₹999 or Diamond at ₹2,499.
Since launch it has grown from a lead tracker into a sales CRM with HR attached. Eight new modules arrived in July 2026: the lead-source webhook, attendance, leave, payroll, staff targets, projects, field tracking and WhatsApp automation.
- Live at crm.redexsofts.com
- Jun 2026Live at crm.redexsofts.com
- Permission modules
- 16Permission modules
- Lead sources via webhook
- 9Lead sources via webhook
- Subscription plans
- 3Subscription plans
- Deal stages
- 6Deal stages
Technologies Used
- Laravel 12
- Sanctum
- Next.js 16
- Tailwind v4
- MySQL
- WhatsApp automation
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