Lead Research & Enrichment
Research the lead, enrich the record, qualify against the ICP, all in the CRM.
AI Agents
AI sales agents that qualify, enrich, follow up and book meetings — research the lead, write the outreach in the company's voice, handle the follow-up cadence, and hand off to a human when the lead is warm, with the CRM sync and the eval suite the sales team needs.
Lead Research & Enrichment
Outreach & Follow-Up
Qualification & Booking
CRM Sync & Logging
Voice & Tone
Handoff to Human
Overview
An AI sales agent is a member of the sales team that handles the work the humans should not have to do: research, enrichment, the first-touch outreach, the follow-up cadence, the qualification, the meeting booking. The agent writes in the company voice, escalates to a human when the lead is warm, and logs every action in the CRM.
We build AI sales agents with the research, the outreach, the qualification, the CRM sync and the eval suite as part of the architecture from sprint one. The output is an agent the sales team can rely on, not a mail merge that learns the company name.
This is the wrong engagement if the sales team is not yet clear on the ICP and the offer. The agent is a force multiplier for a working sales motion, not a replacement for one.
What we deliver
Research the lead, enrich the record, qualify against the ICP, all in the CRM.
The first-touch outreach, the follow-up cadence, the replies, in the company voice.
Qualify the lead, book the meeting, hand off to the right human with the context.
Every action logged in the CRM, with the context the next call needs.
A voice and tone that matches the company, with the eval suite that proves it.
A clear handoff path, with the context the human needs to close the deal.
Our process
01
Discover
We agree the ICP, the offer, the voice and the qualification criteria.
02
Plan & Design
We design the agent, the CRM sync, the outreach and the eval suite.
03
Develop
We build in two-week sprints with the sales team testing as we go.
04
Deploy
We ship to production with the CRM sync, the eval and the observability live.
05
Optimize & Grow
We read the data, the conversion and the eval, and ship the next iteration.
Technology
What you can expect
Industries we serve
A sales engagement tool (Outreach, Salesloft) is a sequencing tool that sends emails on a schedule. An AI sales agent writes the email, researches the lead, handles the reply, qualifies the conversation, and books the meeting. The agent is a member of the team, not a scheduler.
No, when the voice and tone are engineered. We write a voice guide for the agent, train it against the company's best outreach, and run the eval suite on every change. The agent writes in the company voice, with the eval proving it, not with the team hoping for it.
A clear handoff path, with the qualification criteria, the context the human needs, and the CRM record that follows the lead. The agent stops when the lead is warm, the human picks up with the context, and the deal moves through the pipeline. The handoff is the most important part of the system.
Deliverability is a sales engagement problem, not an AI problem. We work with the email infrastructure (warming, SPF, DKIM, DMARC) and the sending patterns that protect the domain. The AI agent is a layer on top, not a replacement for the deliverability work.
Related services
Business software
Tell us the outcome you need. We’ll come back with an approach, a timeline and a written estimate.