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Project Name: Light Crispi Crunch Chips Label Design – Modern Snack Packaging

Client: Crispi Crunch Foods

Industry: Food & FMCG (Snack manufacturer)

Dipanshutech Provided:
Snack Label Design
Chips Packaging Design
Branding & Visual Identity
Print Ready Artwork Design
Product Information and compliance layout

Project Summary:
The goal of this project was to create a modern and appetizing label design for the “Light Crispi Crunch Chips”. We had to produce an eye-catching package design which grabs attention at the shelf and represents the “light, crispy and delicious” qualities of the product. The label needed to balance the branding with easily communicating the essential information like ingredients, nutritional values and certifications for the customer and follow food packaging standards.

Design and Methodology:
The design concept that we pursued, where we tried to achieve an attractive look by the balance of energetic and lively image with clear and precise information structure is:

Lively and bright color palette: We utilized bright colors that evoke a feeling of crispiness, freshness and deliciousness.
Prominent and modern typography: We chose clean and bold fonts for the product name making it legible at the shelf.
Delicious imagery: A high-quality picture of the chips was added to make it visually appealing.
Brand prominent layout: The logo and brand name are given high emphasis on the label to ensure the visibility of the brand.
Clear and organised information layout: A neat layout for displaying ingredients, nutritional facts, and storage instructions was prepared.
Trust symbols: We allocated spaces for certifications such as FSSAI and ISO, adding to the credibility of the product and creating a sense of reliability for the consumers.
Special marks/deals: Special badges and deals for offers like “extra quantity” were integrated to attract customers.

Why this case study for your portfolio:
This project is an excellent example of snack label and package design, it demonstrates your ability to:
Deliver visually striking and engaging FMCG packaging design
Combine a creative layout with clear and informative details
Produce print ready designs and artwork
Increase brand recognition and attract the target customer
Comply with industry regulations
This clearly illustrates your competence in developing new packaging that is able to stimulate sales in a difficult market.