best packaging design agency Greater Noida

Project Title: Fresh Fruit Dairy Packaging

Client: Local Dairy Brand (Concept Project)

Industry: Food & Beverage (Dairy / FMCG)

services provided by Dipanshutech
Product label design
Packaging layout design
Color & typography choice
Visual composition & Branding
Print-ready artwork design
Project details:

This project aimed at developing an appetizing and engaging label for a strawberry yogurt drink. The main goal was to create an impact full packaging design that emphasizes freshness, naturalness and flavor of the product, yet it should catch the consumer’s eyes on the retail shelves along with clear and precise details such as ingredients, nutrition facts, and storage instruction.

Design elements:

To highlight the strawberry flavor, a soft pink colored background was selected and combined with a deep red font. Creamy drink and a rich creamy milk flow along with fresh and organic strawberry, banana, berry combination added natural flavor to the design. The overall design was aimed at a natural and organic look of the product. The layout structure provided: Left portion to display ingredients, product features, storage instruction. The center to display the name of the product along with attractive visual to enhance the visual appeal. Right portion is dedicated to provide nutrition facts clearly to the users. A graphic depicting dropping milk was introduced to give it a dairy feel, along with a modern font selection. The design is completely equipped with barcode with a “scan here” icon, which gives it a market-ready feel.

Why this project fits for you:

This design has an strong impact on FMCG package designing. It includes the best combination of creativity along with functionality in it and efficiently present the product details while keeping the label and the product look appealing. The combination of color psychology, a proper layout and an appropriate font style has been effectively utilized to make this design stand out in the retail market and surely make it to add to your professional portfolio.